# Pure Advantage

- **Website:** <https://pureadvantage.org>
- **Primary alias:** `pureadvantage.org`
- **Founded:** 2012
- **Employees:** 2+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** NON PROFIT

## Description

Pure Advantage is a registered charity that brings together business leaders, researchers, and writers to explore and advocate for green growth opportunities in New Zealand. With a focus on environmental and economic solutions, Pure Advantage aims to help fulfill New Zealand's immense potential for sustainable development. The organization's work encompasses various areas, including the built environment, innovation, nature-based solutions, renewables, smart systems, and trust. By leveraging the country's abundant natural resources, scientific expertise, and bicultural leadership, Pure Advantage seeks to translate these advantages into real-world solutions. They promote the adoption of renewable energy, reframe the way we view and utilize natural resources, and optimize limited resources using smart systems. Through their research, campaigns, and content, Pure Advantage is dedicated to creating a more sustainable and prosperous future for New Zealand.

## Industries

- 🧪 Science and Education

## Links

- [facebook](https://facebook.com/pureadvantage)
- [twitter](https://twitter.com/pureadvantagenz)
- [linkedin](https://linkedin.com/company/pure-advantage)
- [instagram](https://instagram.com/pureadvantage)
- [youtube](https://youtube.com/user/pureadvantage)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idkK7h0DSz/w/306/h/41/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786582008881)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkK7h0DSz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786582009003)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bali Hai | #8a92b2 | accent |
| Biscay | #1d2e6d | dark |
| White | #ffffff | light |

## Fonts

- Plus Jakarta Sans — asset _(google)_
- Open Sans — asset _(google)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkK7h0DSz/w/1500/h/500/idpGSg0CNh.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786582009251)

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_Source: <https://brandfetch.com/pureadvantage.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._