# Pure Earth

- **Website:** <https://pureearth.org>
- **Primary alias:** `pureearth.org`

## Description

Pure Earth is a brand dedicated to saving and improving lives, especially those of children in impoverished communities, by addressing pollution that causes diseases. Their mission is to solve pollution, save lives, and protect the planet. With a focus on evidence-based solutions, Pure Earth pioneers the reduction of lead and mercury exposure in low- and middle-income countries. They work in collaboration with partners worldwide, prioritizing the protection of developing brains and bodies, particularly in children and pregnant women. The brand emphasizes the multigenerational cycle of poisoning and the detrimental effects of lead and mercury on human health. By addressing these prevalent pollutants, Pure Earth aims to eliminate permanent brain damage and the loss of IQ points in millions of children. Through their Global Lead Program and Global Mercury Program, they provide awareness, training, and interventions to combat pollution. Join Pure Earth in their commitment to a world free from toxic pollution.

## Industries

- 📊 Business and Consumer Services
- ⛑ Health
- 🧪 Science and Education
- 🎗 Philanthropy _(under Community and Society)_
- 🏭 Heavy Industry and Engineering

## Links

- [instagram](https://instagram.com/pureearthnow)
- [linkedin](https://linkedin.com/company/blacksmith-institute)
- [facebook](https://facebook.com/PureEarthNow)
- [twitter](https://twitter.com/pureearthnow)
- [youtube](https://youtube.com/c/pureearthnow)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idghCXld7X/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788362639519)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idghCXld7X/w/447/h/223/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788362639357)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Danube | #6b90da | light |
| Bull Shot | #7f4e1d | accent |

## Fonts

- Google Sans — asset _(custom)_
- var(--tec-font-family-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idghCXld7X/w/200/h/50/idO0pyYl4H.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788362639572)

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_Source: <https://brandfetch.com/pureearth.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._