# Pure Flats

- **Website:** <https://pureflats.com>
- **Primary alias:** `pureflats.com`

## Description

Pure Flats LLC is a dynamic American brand, renowned for its innovative fishing lures, particularly the SLICK. Founded by tournament-winning angler Capt. Joey Landreneau in 2015, Pure Flats is dedicated to enhancing the fishing experience with products specifically designed for both shallow saltwater and freshwater environments. The SLICK is a unique soft plastic, slow-sinking jerk bait that offers a weedless, single-hook design, perfect for navigating through challenging terrains like rock piles and grassy shorelines.

The brand also caters to fishing enthusiasts with a diverse range of products, including SLICK Jr. and Lil SLICK lures, hooks, apparel, and accessories. Committed to quality, all products are proudly made in the USA, emphasizing both performance and craftsmanship. Alongside its commitment to fishing excellence, Pure Flats partners with the Bobby Dodd Institute to foster job creation, demonstrating their dedication to community and sustainability. With their engaging product offerings and a focus on customer satisfaction, Pure Flats LLC continues to elevate anglers' success across various fishing environments.

## Industries

- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/theslicklure)
- [instagram](https://instagram.com/theslicklure)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSnt-LUmT/w/50/h/42/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1730905271553)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSnt-LUmT/w/828/h/828/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1730905271774)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tumbleweed | #dab682 | accent |
| Firefly | #0e1a2a | dark |
| White | #ffffff | light |

## Fonts

- Poppins — asset _(google)_
- Poppins — asset _(google)_

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_Source: <https://brandfetch.com/pureflats.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._