Pure Pet Food is a brand that offers healthy and natural dog food in the UK. The brand's story started in co-founder Dan's kitchen, where they developed nutritious dog food recipes. They questioned the quality of traditional pet food and set out to change it for the better.

In their search for a healthier alternative, they discovered a preservation method that gently removes moisture from the food, ensuring high-quality meals without any harmful processing. Pure Pet Food reached important milestones along the way, including an appearance on Dragons' Den, where they impressed the judges. They even had the honor of hosting a visit from Her Royal Highness Princess Anne in 2017.

Today, Pure Pet Food has expanded to larger facilities in West Yorkshire, working with industry-leading vets and nutritionists. Their mission remains the same: to provide happier, healthier, and longer lives for pets. They achieve this by creating tailored recipes for each dog, delivering healthy and delicious food straight to their door.

With Pure Pet Food, dog owners can proactively invest in their pets' health and trust a brand that has changed the lives of thousands of pets since 2012