# Pure Steed

- **Website:** <https://puresteed.com.au>
- **Primary alias:** `puresteed.com.au`

## Description

Pure Steed is an Australian-owned and made equine grooming brand focused on caring for horses’ skin as well as their coats. Its products are designed to respect the skin microbiome, support the skin barrier and deliver a clean, healthy-looking shine. The range combines premium, clean ingredients with bio-fermented botanicals and the brand’s BiomeAID EQ® and SafeSuds® technologies. Pure Steed describes its formulas as microbiome-friendly and pH-aligned, with options intended for sensitive skin.

The collection includes Restore Fortifying Shampoo, Revive Conditioning Treatment, IndiGLO Brightening Shampoo for white, grey and dull coats, and Fairy Tails detangler for manes and tails. The brand also offers specialist grooming products, bundles and accessories. Its dual-purpose approach brings together skin care and coat care, aiming to cleanse, hydrate and nourish while supporting soft, supple skin and manageable, glossy hair. Pure Steed says its products are ethically and sustainably manufactured in Australia using premium ingredients derived from nature. Its website also features educational content about equine skin health and the science behind its grooming range.

## Industries

- 🐶 Pets and Animals
- 🐶 Horses _(under Pets and Animals)_

## Links

- [facebook](https://facebook.com/puresteed)
- [instagram](https://instagram.com/puresteed)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGOpGORxk/w/500/h/259/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793757114249)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGOpGORxk/w/483/h/483/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793757114537)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| French Rose | #ef4487 | accent |
| Pacific Blue | #00b7b5 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/puresteed.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._