# Pure Tūroa

- **Website:** <https://pureturoa.nz>
- **Primary alias:** `pureturoa.nz`

## Description

Tūroa is a four-season mountain destination on Mount Ruapehu in New Zealand, operated by Pure Tūroa Limited. Set within a distinctive volcanic landscape with views of Tongariro National Park, the ski area offers 500 hectares of terrain, including beginner, intermediate and advanced runs, natural half-pipes and off-trail areas. Its lifts reach 2,230 metres, and the mountain features Australasia’s largest vertical descent at 722 metres.

Visitors can purchase day, multi-day and season passes, or choose packages combining lift access, lessons and rental equipment. Snow school options include private and group lessons, alongside youth programmes. Equipment and clothing rentals are available, as are sightseeing and sledding experiences for those seeking a different way to enjoy the mountain. The area also provides cafés, a retail store and workshop.

Tūroa supports trip planning with snow reports, weather updates, webcams, trail maps, safety information and visitor guides. Its website also features seasonal events, news, transport and parking details, and information for families and first-time visitors.

## Industries

- ✈️ Travel and Tourism
- ✈️ Tourist Attractions _(under Travel and Tourism)_
- 🏈 Sports
- 🏈 Winter Sports _(under Sports)_

## Links

- [facebook](https://facebook.com/PURE-TUROA-61555662566066)
- [instagram](https://instagram.com/turoa.nz)
- [youtube](https://youtube.com/channel/UC6DO7ZLwV-XUtH3nVzSNeMQ)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSVAQsXNI/w/226/h/222/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792957594063)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSVAQsXNI/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792957594161)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Whale | #032d3f | dark |
| Catskill White | #eff2f7 | light |
| Bright Turquoise | #0bc4d9 | accent |

## Fonts

- Arial — asset _(custom)_
- Poppins — asset _(google)_

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_Source: <https://brandfetch.com/pureturoa.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._