# Pureza

- **Website:** <https://pureza.com.ar>
- **Primary alias:** `pureza.com.ar`

## Description

Pureza is an Argentine flour brand known for combining quality, innovation, and accessible pricing. For more than 20 years, it has offered a range of classic and specialty flours designed to support everyday cooking and baking. Its products include traditional white flour, white flour with added fiber, 100% wholegrain flours certified by the Whole Grains Council, and multicereal flour made with sourdough and yeast. The range also features flour with sourdough for homemade pizzas, as well as a leavening flour with no sodium. Pureza describes nutrition as central to its approach and says it was the first brand to fortify flour with calcium, iron, B vitamins, and folic acid. The brand presents its products as versatile options for different recipes, with the aim of helping home cooks achieve reliable, high-quality results. Pureza also shares recipes tailored to its flours through its social media channels, helping customers find ideas and choose varieties for their cooking needs.

## Industries

- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_

## Links

- [facebook](https://facebook.com/HarinasPureza)
- [instagram](https://instagram.com/harinaspureza)
- [linkedin](https://linkedin.com/company/molino-canuelas-sacifia)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idzmTCPON-/w/820/h/377/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792156055590)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzmTCPON-/w/486/h/486/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1792156055701)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Indian Khaki | #bfb180 | accent |
| Shingle Fawn | #66512c | dark |
| Yuma | #cfc99a | light |

## Fonts

- Josefin Sans — asset _(google)_
- Josefin Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzmTCPON-/w/1128/h/191/idrMiXELPA.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775322727921)

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_Source: <https://brandfetch.com/pureza.com.ar>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._