# Purpose

- **Website:** <https://purpose.app>
- **Primary alias:** `purpose.app`

## Description

Purpose is an innovative AI personal coaching platform designed to help users align with their true goals and facilitate personal growth. Built on the principles of behavioral science, Purpose offers a unique experience that goes beyond traditional coaching methods, making it accessible to those who might find conventional coaching out of reach. Users engage with Fermi, the AI coach, by expressing their thoughts and feelings, allowing the platform to deliver tailored insights and practical guidance. Purpose is particularly suited for individuals who are ambitious yet feel overwhelmed or lost, providing a constant source of support and motivation. The app helps users reflect, identify patterns, and set achievable steps across various life areas, including career advancement, personal development, and emotional well-being. With a user-friendly interface available on the App Store and a flexible subscription model, Purpose empowers users to take control of their growth journey at their own pace, making meaningful progress in the real world.

## Industries

- ⛑ Health
- ⛑ Mental Health _(under Health)_

## Links

- [twitter](https://twitter.com/Purpose_AI)
- [facebook](https://facebook.com/profile.php?id=61577146462798)
- [instagram](https://instagram.com/purpose.app)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idZ90wleV8/w/399/h/399/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779374805660)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idZ90wleV8/w/533/h/534/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779374805565)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Blue | #713be8 | accent |
| Mirage | #171830 | dark |
| Goldenrod | #ffcb70 | light |

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idZ90wleV8/w/1500/h/500/iduiIqpqc9.png?c=1bxid64Mup7aczewSAYMX&t=1779374805906)

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_Source: <https://brandfetch.com/purpose.app>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._