# PWR Group

- **Website:** <https://pwrgroup.se>
- **Primary alias:** `pwrgroup.se`

## Description

PWR Group is a performance-focused collective founded in 2012 by Peter “Poker” Wallenberg and Daniel Haglöf, with roots in championship-winning motorsport. It applies racing’s precision, speed and under-pressure problem-solving to help brands and partners turn potential into performance. Its work ranges from standalone campaigns to long-term partnerships, with services spanning rapid research and development, prototyping and testing, campaigns, content, experiences and partnership activation. PWR also helps shape transformation narratives, build strategic networks and bring ambitious ideas to life.

The group’s ecosystem includes PWR Agency, which develops campaigns and partnerships; PWR Racing, focused on sustainability and talent development; EPWR, its electric-mobility research and development arm; and PWR RX, which showcases electrification through rallycross and fan experiences. Projects include work with Volvo CE on electric rallycross, SKF on electric-powertrain technology, Strängnäs on testing environments for advanced industry, and STCC on its transition to an all-electric touring-car series. Combining creative energy with performance discipline, PWR aims to deliver measurable results and lasting relevance.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🏎 Vehicles
- 🏎 Motorsports _(under Vehicles)_

## Links

- [facebook](https://facebook.com/PWRGroupOfficial)
- [instagram](https://instagram.com/pwr_grp)
- [linkedin](https://linkedin.com/company/pwr-group)
- [youtube](https://youtube.com/user/PWRRACINGTEAM1)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id84ajwBNA/w/820/h/180/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793234978324)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id84ajwBNA/w/2000/h/2000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793234979491)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Rio Grande | #cede00 | accent |
| Cod Gray | #111111 | dark |
| White | #ffffff | light |

## Fonts

- Space Grotesk — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id84ajwBNA/w/1575/h/1468/idgKWbuQJ2.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793234978946)

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_Source: <https://brandfetch.com/pwrgroup.se>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._