QAD is a global provider of enterprise software and services for manufacturing companies. The company was founded in 1979 in Santa Barbara, California, United States, by Pamela Lopker. QAD initially started as a consulting firm, but in 1981, it launched its first enterprise resource planning (ERP) software called MFG/PRO.

QAD's headquarters is located in Santa Barbara, California. This campus serves as the central hub for the company's global operations and houses various departments including research and development, sales, marketing, and customer support. The main products and services offered by QAD include cloud-based and on-premises ERP software solutions targeted specifically at manufacturing companies.

These solutions cover a wide range of operational areas such as production planning, supply chain management, financials, quality management, and analytics. QAD operates globally, with customers in over 100 countries. The company has established subsidiaries and offices in various regions including Europe, Asia-Pacific, Latin America, and the Middle East.

It also has an extensive network of partners and distributors to serve its global customer base. In terms of market position, QAD is recognized as a leader in the manufacturing ERP software industry. The company has a strong presence among small to medium-sized manufacturing businesses and has carved out a niche by focusing on industry-specific functionality and expertise.

Over the years, QAD has achieved several milestones and made strategic changes to fuel its growth. Notably, in 2017, the company launched its next-generation ERP solution called QAD Adaptive ERP, which is built on a modern cloud platform and offers enhanced flexibility and scalability. As of the latest updates, QAD continues to innovate and expand its product offerings to meet the evolving needs of its manufacturing customers.

The company has been investing in technologies like artificial intelligence and internet of things to provide advanced capabilities and drive digital transformation in the manufacturing industry. In conclusion, QAD is a leading enterprise software provider for manufacturing companies, offering a range of ERP solutions and services. With a strong global presence and a focus on industry-specific functionality, QAD has established itself as a trusted partner for manufacturers looking to streamline their operations and drive growth