QDOBA Mexican Eats is a fast-casual Mexican restaurant chain that operates primarily in the United States. The company is known for its fresh and customizable Mexican-inspired dishes. QDOBA was founded in Denver, Colorado in 1995 by Anthony Miller and Robert Hauser.

Originally named Zuma Fresh Mexican Grill, the company quickly expanded and underwent a rebranding in 1997 to become QDOBA Mexican Grill. QDOBA's headquarters are currently located in San Diego, California. The company operates over 740 restaurants across the United States and in Canada.

QDOBA offers a variety of products and services, including burritos, tacos, quesadillas, bowls, and salads. Customers can choose from a wide range of protein options such as grilled chicken, steak, shrimp, and vegetarian options like Impossible meat. The restaurant also allows customers to customize their meals with various toppings, salsas, and sauces.

While QDOBA primarily operates in the United States and Canada, it does not have a significant global presence. The company does not have any noteworthy subsidiaries, joint ventures, or partnerships. In terms of market position, QDOBA faces fierce competition from other fast-casual Mexican restaurant chains like Chipotle and Moe's Southwest Grill.

However, it has managed to establish a solid presence in the market, especially in the United States. QDOBA has been recognized for its fresh ingredients and customization options, which have helped differentiate it from its competitors. In recent years, QDOBA has made several strategic changes to its product lineup in an effort to cater to changing consumer preferences.

The company has introduced new protein options like plant-based Impossible meat, expanded its vegetarian and gluten-free offerings, and started offering delivery services through third-party platforms. As of the latest information available, QDOBA Mexican Eats continues to grow and remains a popular choice for customers seeking fresh and customizable Mexican food