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QED is a private think tank that shapes the perspectives and decisions of senior leaders for a positive collective future.


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Qed is a private think tank that focuses on shaping the perspectives and decisions of senior leaders. Through extensive research, dialogue, connections, and interactions across public and private sectors, Qed aims to create a positive collective future. They believe that a better future requires a community of changemakers, as no individual has all the answers to today's complex issues. Qed not only helps organizations realize business value and mitigate risks in their investments in digital, marketing, and communication but also fosters collaboration among senior leaders. By bringing together C-suiters, board directors, and changemakers, Qed challenges ideas, opens up perspectives, and shapes the minds of these senior leaders on the most pertinent business issues. In 2018, Qed established The QED Changemaker Network, a community of ASEAN senior leaders dedicated to making a positive difference. With over 1,000 leaders who learn, build, and support senior peers, this esteemed community aspires to inspire collective action for a better tomorrow. Qed's founding partner, Ryan Lim, with over 15 years of digital leadership experience, provides strategic counsel and advisory to senior management teams. Natasha Zhao, the managing partner, leads the digital transformation and performance audit practices at Qed. Together, they and their team of experts guide organizations towards a successful future.


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