Qualtrics is a software company headquartered in Provo, Utah, United States. It was founded in 2002 by Ryan Smith, Jared Smith, and Stuart Orgill. Originally operating as a market research company, Qualtrics developed a software-as-a-service platform that enables organizations to collect, analyze, and take action on customer and employee feedback data. The company's flagship product, the Qualtrics XM Platform, supports experience management by offering a suite of tools for collecting data through surveys and feedback forms, analyzing the data using advanced analytics, and taking action based on the insights gained. The platform covers a wide range of experience management areas, including customer experience, employee experience, brand experience, product experience, and market research. Qualtrics operates globally, with offices in the United States, Europe, Asia-Pacific, and the Middle East. It serves customers in various industries, including technology, healthcare, financial services, manufacturing, and government. The company has established several noteworthy partnerships and collaborations, including alliances with SAP and IBM to integrate its platform with their enterprise software solutions. In terms of market position, Qualtrics is a leader in the experience management space. The company has experienced significant growth since its inception, raising multiple rounds of funding and achieving a valuation of $2.5 billion before being acquired by SAP in 2018. It competes with other survey software providers like SurveyMonkey and Medallia but distinguishes itself through its focus on experience management and advanced analytics capabilities. In recent years, Qualtrics has expanded its product lineup and offerings. It has introduced specialized tools for specific industry segments, such as Qualtrics CoreXM for market research and Qualtrics EmployeeXM for employee experience management. The company has also made strategic acquisitions to enhance its capabilities, including the acquisition of Delighted, a customer experience measurement and feedback platform. As of the latest available information, Qualtrics continues to operate as a subsidiary of SAP. It remains at the forefront of the experience management industry and continues to innovate its platform and expand its global reach.