Radica Games Limited is a Hong Kong-based company that specializes in the development, manufacturing, and distribution of electronic entertainment products. The company was founded in 1983 and has its headquarters in Kowloon Bay, Hong Kong. Radica Games initially started as a manufacturer of electronic calculators and other consumer electronic products.

In the early 1990s, the company shifted its focus towards the development of handheld LCD games, which became its primary product offering. The company quickly gained popularity with its innovative and affordable handheld games, which featured various themes and gameplay options. The success of these handheld games led to Radica Games establishing a strong presence in the global market.

Today, Radica Games offers a diverse range of electronic entertainment products, including handheld electronic games, interactive toys, gaming accessories, and educational products. The company's products are known for their simplicity, affordability, and accessibility, making them popular among both children and adults. In terms of global operations, Radica Games has subsidiaries and joint ventures in various countries, including the United States, China, and Japan.

One of its notable partnerships was with Sega Toys, a subsidiary of Sega Corporation, which allowed Radica Games to expand its distribution network in Japan. Radica Games has managed to establish a strong market position in the global gaming industry. The company has consistently recorded robust sales figures, thanks to its extensive product lineup and strategic partnerships.

It has emerged as a leading player in the handheld gaming market, competing with established brands like Nintendo and Hasbro. One of the major achievements for Radica Games was its acquisition by Mattel, Inc., a global toy company, in 2006. This acquisition provided Radica Games with access to Mattel's extensive distribution network and resources, further strengthening its market position.

As of the latest available information, Radica Games continues to operate as a subsidiary of Mattel, Inc., focusing on developing and expanding its product portfolio in the electronic entertainment industry. The company remains committed to providing high-quality entertainment products that cater to a wide range of audiences worldwide