Radio Milwaukee is a brand with a mission to create a better, more inclusive, and engaged Milwaukee. Through their music and stories, they serve as a catalyst for positive change in the community. They celebrate the city of Milwaukee by promoting its music, arts, culture, neighborhoods, and community organizations.

Radio Milwaukee embraces diversity and encourages community engagement, aiming to break down barriers and bring people together. They fulfill their mission through their on-air programming, online content, and active presence in the community. In addition to music, Radio Milwaukee offers a wide range of services, including artist interviews, concert picks, music news, podcasts, and unique shows like Cinebuds and Urban Spelunking.

They also host events and provide support to local businesses and organizations through memberships and special offers. With a commitment to transparency and financial responsibility, Radio Milwaukee operates as a non-profit organization supported by members, donors, underwriters, and community partners. Their goal is to make Milwaukee a better place for everyone