Raising Special Kids is a brand dedicated to strengthening families and improving outcomes for children with disabilities and special health care needs. With a mission to provide support, information, training, and hope, they aim to empower parents to help their children reach their highest potential. Founded in 1979 as a grass-roots effort, Raising Special Kids has evolved into Arizona’s Family-to-Family Health Information Center, as well as Arizona’s Parent Training and Information Center.

Through their programs and services, they assist thousands of Arizona families annually, offering access to information about health care, community resources, and support services. The brand's approach is deeply rooted in the belief that experienced families are valuable sources of knowledge and support, and professionals are important allies. They embrace diversity, equity, and inclusion, and prioritize equal access to opportunities and resources for individuals from various backgrounds.

Raising Special Kids' programs promote belonging and recognize family beliefs, values, and priorities in addressing unmet needs. By advocating for diverse, equitable, and inclusive programs, services, and systems, they strive to challenge injustices and inequities. With a passionate team that includes parents of children with special needs, Raising Special Kids is dedicated to making a difference in the lives of families