Rare Beauty is a makeup brand that is dedicated to breaking down unrealistic standards of perfection. They believe that makeup should make you feel good without hiding what makes you unique. Rare Beauty is all about embracing your individuality and being comfortable with yourself.

The brand was founded by Selena Gomez, who wants Rare Beauty to be more than just a beauty brand. She envisions it as a platform for making a positive impact. Rare Beauty's mission is to redefine what beautiful means and promote self-acceptance.

They strive to create a safe and inclusive space in the beauty industry that supports mental well-being and embraces diversity. Rare Beauty believes in the beauty of imperfections, nurtures a caring community, and champions authenticity and positivity. Join Rare Beauty to celebrate your individuality and be a part of their meaningful connections and relationships