# Rarity Lifestyle

- **Website:** <https://raritylifestyle.com>
- **Primary alias:** `raritylifestyle.com`

## Description

Rarity Lifestyle is a Los Angeles street luxury brand established in 2013, creating high-quality products across fashion, athletics, music, and entertainment. Its mission is to empower creatives to keep improving their mind, body, and spirit while mastering their individual crafts. Guided by the message “Be You, Be Rare,” the brand brings together apparel, creative content, and resources focused on personal growth and self-expression.

The online store features headwear, jackets, pants, and tees, including trucker hats, hoodies, sweatsuits, jerseys, windbreakers, and graphic T-shirts. Rarity Lifestyle also offers accessories and gift cards, alongside books and planning tools such as Guide to Rare, described as a guide to igniting the power within, and the Greatness Planner. Its broader offerings include live shows, music, articles, and wellness content, with sections dedicated to the Rarity Ones community and the Guide to Rare Wellness. The brand shares updates about collections, events, and initiatives through its newsletter and social channels, connecting its products with a wider creative and lifestyle platform.

## Industries

- 💎 Luxury
- 🏝 Lifestyle
- 💎 High-End Fashion and Accessories _(under Luxury)_
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/Raritylifestyle)
- [instagram](https://instagram.com/raritylifestyle)
- [youtube](https://youtube.com/channel/UCe9pJHVqu8lYKYE8XeF-Q5A)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idG_dhUWLC/w/358/h/356/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793817933089)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idG_dhUWLC/w/1092/h/1092/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793817933577)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Teak | #ae995a | accent |
| Rope | #894d18 | dark |
| White | #ffffff | light |

## Fonts

- Young Serif — asset _(google)_
- Young Serif — asset _(google)_

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_Source: <https://brandfetch.com/raritylifestyle.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._