Rational Interaction is a collective of over 700 diverse experts, including designers, analysts, creators, strategists, and visionaries. Together, they work on solving complex problems by combining their expertise and perspectives. As an experience innovation company, Rational Interaction operates at the intersection of strategy, design, marketing, and technology.

They believe in the power of design to transform the way people live, work, and play. Their approach focuses on addressing the challenges faced by brands, organizations, and businesses by adopting a humanity-centered perspective. They aim for long-term progress for all, rather than immediate value for some.

Rational Interaction has studios located in various cities around the world, including Aarhus, Bengaluru, Copenhagen, London, Madrid, Melbourne, Munich, New York, Oslo, Seattle, Stockholm, Sydney, and Tel Aviv. Their values emphasize collective creativity, diversity, equity, and inclusion. Through their work, Rational Interaction helps organizations shine through design, marketing, and experiences