# Rationale

- **Website:** <https://rationale.com>
- **Primary alias:** `rationale.com`
- **Founded:** 1992
- **Employees:** 51+
- **Location:** Kyneton, Victoria, Australia
- **Company kind:** PRIVATELY HELD

## Description

RATIONALE is an Australian luxury skincare brand that has been delivering Luminous Skin for Life since 1992. With a range of luxurious formulations and treatments, RATIONALE is known for its Signature Glow, which instantly transforms and enlightens the complexion, taking it to a new level of radiance and youthful energy. Founded by Richard Parker, a renowned Cosmetic Chemist, RATIONALE is committed to creating skincare formulations that are considered the platinum standard. Their products are based on Richard's extensive research into the relationships between skin genetics and environmental influences, resulting in unparalleled environmental skin protection and repair. RATIONALE's three cornerstones, the Six Pillars of Skin Health, Skin Identical Formulations, and Results-Driven Treatments, embody the luxury of science and provide all the necessary daily nutrients for the skin. With over three decades of experience in Australian solar research, RATIONALE combines this knowledge with proprietary Skin Identical technology to create formulations that work synergistically with the skin. Achieving perfect synchronicity between active ingredients and formulations, RATIONALE products offer an unprecedented level of efficacy and elegance, resulting in a dewy radiance that glows from within. Regardless of your skin type or the season of life you're in, RATIONALE offers a personalized pathway to optimal skin health and radiance through professionally prescribed formulations. Their expert team of dedicated Skin Therapists is available for skincare consultations, personalized RATIONALE Ritual prescriptions, and ongoing reviews. Discover the RATIONALE experience and embrace Luminous Skin for Life.

## Industries

- 🏭 Chemical Industry _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [youtube](https://youtube.com/channel/UCmc6eS2RB-vhgTnjKSqwSNw)
- [facebook](https://facebook.com/RationaleSkincare)
- [instagram](https://instagram.com/rationale)
- [twitter](https://twitter.com/RationaleSC)
- [linkedin](https://linkedin.com/company/rationale-skincare)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idxqMq4O9y/w/820/h/118/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786264775647)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxqMq4O9y/w/1400/h/1400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786264776025)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Desert Storm | #fafaf9 | light |
| Texas Rose | #fec051 | accent |

## Fonts

- Flama Book New — asset _(custom)_
- Flama — asset _(custom)_
- Red Hat Display — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxqMq4O9y/w/200/h/33/idI8xlcpX6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777761274722)

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_Source: <https://brandfetch.com/rationale.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._