# RBC

- **Website:** <https://rbcdirectinvesting.com>
- **Primary alias:** `rbcdirectinvesting.com`
- **Founded:** 1989
- **Employees:** 10,001+
- **Location:** Toronto, Ontario, Canada
- **Company kind:** PUBLIC COMPANY

## Description

RBC Direct Investing is a leading online brokerage platform in Canada, offering a wide range of investment products and services to individual investors. History: RBC Direct Investing is a subsidiary of Royal Bank of Canada (RBC), one of the largest banks in Canada. It was established in 1987 as RBC Dominion Securities Direct Investing. In 2001, the name was changed to RBC Direct Investing. Over the years, the platform has grown significantly and is now one of the largest and most respected online brokerages in Canada. Headquarters: RBC Direct Investing is headquartered in Toronto, Ontario, Canada. The exact address is 155 Wellington Street West, 10th Floor, Toronto, Ontario M5V 3K7. Products and Services: RBC Direct Investing provides a comprehensive range of investment products, including stocks, options, bonds, mutual funds, and exchange-traded funds (ETFs). The platform offers self-directed trading, allowing investors to make their own investment decisions. It also provides research tools, market analysis, and educational resources to help investors make informed decisions. Global Operations: RBC Direct Investing primarily operates in Canada and caters to Canadian investors. It does not have any significant global operations or subsidiaries. However, as a subsidiary of Royal Bank of Canada, it benefits from the bank's strong global presence and infrastructure. Market Position: RBC Direct Investing holds a strong position in the Canadian market for online brokerages. It ranks among the top online brokerage platforms in terms of customer assets and trading volume. In terms of global sales, RBC Direct Investing focuses primarily on the Canadian market, and its market share beyond Canada is limited. Major Events and Achievements: In recent years, RBC Direct Investing has focused on improving the user experience and technology of its platform. It has introduced new features, such as advanced trading tools and mobile apps, to enhance customer satisfaction. In 2019, RBC Direct Investing was recognized as the Best Online Brokerage by the Globe and Mail's annual ranking of online brokerages in Canada. Current Status: As of the latest information available, RBC Direct Investing continues to be a prominent player in the Canadian online brokerage industry, serving a large and loyal customer base. It is constantly evolving to meet the changing needs of investors and strives to provide a comprehensive and user-friendly investment platform.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/user/RBC)
- [twitter](https://twitter.com/RBC)
- [instagram](https://instagram.com/rbc)
- [linkedin](https://linkedin.com/company/rbc)
- [facebook](https://facebook.com/rbc)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMzrhU3WX/w/820/h/1055/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772648261621)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMzrhU3WX/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781693692779)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Whiskey | #d3a77c | light |
| Science Blue | #006ac3 | accent |
| Black | #000000 | dark |

## Fonts

- RBCDisplay — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMzrhU3WX/w/1500/h/500/idBsB4Yqre.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781693692936)

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_Source: <https://brandfetch.com/rbcdirectinvesting.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._