# Ritchie Bros.

- **Website:** <https://rbfinance.com>
- **Primary alias:** `rbfinance.com`

## Description

Ritchie Bros. Financial Services provides financing solutions for businesses purchasing heavy equipment and semi-trucks. As part of the Ritchie Bros. Auctioneers ecosystem, it connects financing with auctions and online marketplaces, helping buyers prepare before they bid. Customers can pre-qualify in about 60 seconds using a soft credit check, then receive a financing decision typically within 24 hours. Once approved, they can bid at Ritchie Bros. auctions or buy from dealers and private sellers with an approved limit.

Its offerings include equipment loans, refinancing for qualifying assets, and financing for some transportation costs. The company supports purchases across construction, agriculture, transportation, and forestry, and says it works with newer operators as well as established businesses. PurchaseFlex financing offers eligible buyers no payments for 120 days, followed by repayment terms of up to 120 months; interest may accrue during the deferment period, and approval and other conditions apply. Buyers can also explore Buy Now, Pay Later financing for purchases up to $10,000.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [facebook](https://facebook.com/RitchieBros)
- [instagram](https://instagram.com/ritchiebros)
- [linkedin](https://linkedin.com/company/ritchie-bros)
- [youtube](https://youtube.com/channel/UCVzvMzfdNfhowxuWRguZjBQ)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8mg9LUMh/w/900/h/900/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792671140314)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tango | #e87511 | accent |
| Bahama Blue | #005b99 | dark |
| Manhattan | #f3ba88 | light |

## Fonts

- var(--font-inter) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8mg9LUMh/w/1584/h/396/ideMdfE4ky.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792671140490)

---

_Source: <https://brandfetch.com/rbfinance.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._