# Roots

- **Website:** <https://rd2.co.nz>
- **Primary alias:** `rd2.co.nz`
- **Founded:** 2000
- **Employees:** 2+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Roots, Shoots & Fruits is a New Zealand brand offering sustainable growing solutions for home gardeners, lifestyle growers and commercial growers. Its range combines organic fertilisers, biological organisms and nutritional products designed to support healthier plants, stronger growth and higher yields while being mindful of human health and the environment. Products and garden bundles address needs such as soil preparation, planting, plant mineral nutrition, pre-flowering and pest prevention. Examples include Rootella, Superzyme, Mobilizer, Bio-Repel and the Biomin range. The brand also provides resources to help growers make informed choices, including gardening articles, product catalogues and downloadable crop phenological guides. Roots, Shoots & Fruits highlights its support for regenerative agriculture and offers advice for growing a variety of crops and garden plants. Its products carry the AsureQuality Organic Mark, and the company notes that Rootella was named Organic Non-food Product of the Year in 2021 and 2024. Through its products and educational materials, the brand aims to help New Zealand growers achieve productive, more sustainable gardens and crops.

## Industries

- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [facebook](https://facebook.com/rd2.co.nz)
- [instagram](https://instagram.com/roots.shoots.and.fruits)
- [linkedin](https://linkedin.com/company/roots-shoots-fruits)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idm1IN8oUs/w/145/h/102/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792550115160)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idm1IN8oUs/w/272/h/272/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792550115264)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Boulder | #777777 | accent |
| Tundora | #424242 | dark |
| Alabaster | #f9f9f9 | light |

## Fonts

- Merriweather — asset _(google)_
- adobe-caslon-pro — asset _(custom)_

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_Source: <https://brandfetch.com/rd2.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._