Reach is a brand that aims to enhance public understanding of science as it relates to our changing world. As a not-for-profit organization, Reach supports science education and community outreach activities to promote scientific literacy and enable citizens to engage in evidence-based discussions on global change. Their goals include enhancing the understanding of physical and environmental sciences in the youth, fostering science literate citizens, and promoting diversity in the next generation of scientists and policy makers involved with global change.

Reach collaborates with community groups to plan and fund science education programs, and disseminates information about their initiatives to the public. They offer teacher professional development programs, such as The Weather and Climate Enrichment Series, which provides science teachers with college-level content and inquiry-based activities. Through fundraising activities and community events, Reach engages the local community in science education and raises funds for their nonprofit.

Overall, Reach is dedicated to fostering scientific literacy and empowering individuals to make informed decisions regarding global change