Reading Rainbow, created by Buffalo Toronto Public Media (BTPM), is a beloved brand that first premiered in 1983. It quickly became a groundbreaking approach for using television to ignite children's passion for reading. As one of the longest-running and most cherished children's literacy series on PBS, Reading Rainbow reached over two million viewers every week, making it a staple in elementary school classrooms across the nation.

With an impressive collection of accolades, including a Peabody Award, 26 Emmys, and nine Parents' Choice Awards, Reading Rainbow has left an indelible mark on education. Through a Ready to Learn grant from the U. S.

Department of Education, Reading Rainbow focused on accomplishing several vital goals. These objectives aimed to motivate children in grades K-3 to become avid readers, ensure reading success for all children, promote strong home literacy environments, and enhance classroom literacy settings. Although the original production of Reading Rainbow concluded in 2006, the brand's legacy lives on.

In fact, in November 2018, Reading Rainbow announced the development of a new series, thanks to a generous grant from The John R. Oishei Foundation. Additionally, the brand continues to captivate audiences through Reading Rainbow Live, an interactive virtual experience that connects viewers with each other and the event hosts via the Looped platform.

With a rich history and an enduring impact, Reading Rainbow remains a treasured resource for educators and families alike. It is currently available for streaming on Amazon Prime Video, ensuring that its timeless educational content continues to inspire generations of readers