Rebel Foods, formerly known as Faasos, is a leading Indian cloud kitchen company headquartered in Mumbai. The company was founded in 2010 by Jaydeep Barman and Kallol Banerjee. Initially, Rebel Foods started as a food delivery platform specializing in wraps and later expanded its menu to include a wide range of cuisines.

Rebel Foods operates by leveraging technology and data analytics to operate multiple food brands through its cloud kitchen model. The company partners with local kitchens and restaurants, providing them with technology, supply chain, marketing, and operational support to meet the growing demand for online food delivery. This allows Rebel Foods to offer diverse and high-quality food options to customers across various cities in India.

Rebel Foods operates globally under various brand names, including Behrouz Biryani, Oven Story, Mandarin Oak, and Sweet Truth, among others. It has successfully established a presence in several international markets, including the United Arab Emirates, the United Kingdom, and Indonesia. The company has also entered into strategic partnerships and joint ventures to expand its reach and strengthen its global operations.

In terms of market position, Rebel Foods has emerged as a prominent player in India's fast-growing food delivery market. With its wide range of diverse food options and efficient delivery network, the company has gained a significant market share and a loyal customer base. It faces competition from other food delivery platforms, such as Zomato and Swiggy, but has managed to differentiate itself by focusing on the cloud kitchen model.

Rebel Foods has achieved several milestones and received recognition for its innovative approach. In 2019, it raised $125 million in funding from investors, including Goldman Sachs and Indonesian ride-hailing giant Gojek. This investment has allowed the company to further expand its operations and explore new markets.

As of the latest updates, Rebel Foods continues to grow rapidly and evolve its business strategy. The company is focused on expanding its international presence and exploring new verticals within the food and beverage industry. With its strong market position and innovative approach, Rebel Foods is poised for continued growth and success in the global food delivery market