Redefining Strength is a brand that is dedicated to empowering individuals on their health and fitness journey through a science-backed approach and education. Founded in 2014 by Cori Lefkowith, Redefining Strength aims to go beyond goals and provide a transformative experience. Cori's own personal story of struggling with fitness and weight gain after college has given her a unique understanding of what works and what doesn't.

With over a decade of experience in the fitness industry, Cori and her team of highly qualified professionals offer comprehensive online coaching programs, a dynamic strength app, and registered dietitian-created custom meal plans. They specialize in functional fitness and building sustainable habits, with a focus on individual needs. The brand's core values of ownership, synergy, drive, and passion guide their work, and they have been recognized globally for their achievements.

Whether you're a beginner or an experienced fitness enthusiast, Redefining Strength is here to help you redefine what strength means to you and achieve your goals