@reebok.com
An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage.
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About
Description
Founded in the United States in 1958, Reebok is a renowned global athletic footwear and apparel company. The company's headquarters is located in Boston, Massachusetts. The brand was initially established as J.
W. Foster and Sons by Joseph William Foster, who designed spiked running shoes for athletes. It wasn't until 1958 that the company was officially renamed Reebok, which is a type of African gazelle, symbolizing speed and grace.
Reebok offers a wide range of products and services primarily focused on athletic footwear and apparel. Its product portfolio includes training shoes, running shoes, basketball shoes, and other sports-specific footwear, as well as apparel such as activewear, shorts, and tops for various athletic activities. Reebok also offers accessories like bags, socks, and hats to complement their sportswear.
Operating globally, Reebok has established a strong presence in the sportswear market. The company has notable subsidiaries including Rockport, a footwear brand, and CCM Hockey, which focuses on ice hockey equipment. Reebok also has several joint ventures and partnerships to expand its reach, including collaborations with high-profile athletes, fitness influencers, and fashion designers.
In terms of market position, Reebok is considered a prominent player in the athletic footwear and apparel industry. Although facing tough competition from brands like Nike and Adidas, Reebok continues to maintain its market share and brand recognition. Its global sales contribute significantly to the company's overall revenue.
Throughout its history, Reebok has undergone various significant events and accomplishments. Notably, in the 1980s, the brand gained significant popularity with the introduction of the Reebok Pump, a line of basketball shoes with an inflatable bladder that provided a custom fit. Reebok also secured endorsement deals with basketball superstar Shaquille O'Neal and tennis legend Venus Williams, further elevating its brand presence.
Currently, as of the latest updates available, Reebok operates as a subsidiary of Adidas, having been acquired by the German sportswear giant in 2005. However, in late 2020, Adidas announced its decision to sell Reebok, suggesting a potential change in ownership for the iconic brand. Overall, Reebok's enduring legacy, innovative products, and global presence have solidified its reputation as a leading sportswear brand despite recent changes and possible future ownership shifts
Company Type
Public Company
Company Size
5001-10,000
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