# Reel

- **Website:** <https://reel-alu.com>
- **Primary alias:** `reel-alu.com`

## Description

REEL is an international industrial group providing equipment, engineering and services for demanding industries, with a broad portfolio of solutions for aluminium production. Through REEL Alesa, NKM Noell, REEL Möller, Anode & Casting, and ICS, the group supports processes from raw-material handling to smelter operations and casting. Its customised systems combine automation, monitoring and industrial manufacturing to improve productivity, precision and worker safety.

For aluminium producers, REEL supplies green anode plants, carbon recycling facilities, anode rodding and handling systems, bath processing plants, and ingot and sow casting equipment. Its pot tending machines and transfer gantries support electrolysis operations, while furnace tending assemblies, anode stacking cranes and maintenance equipment serve carbon plants and bake furnaces. REEL also provides ship loaders and unloaders, pneumatic conveying, silos and integrated port-to-plant material handling. Environmental solutions include gas and fume treatment centres, filtration technologies and heat exchangers designed to capture emissions, recover resources and support regulatory compliance. Services span project management, installation, maintenance and upgrades, with systems tailored to facility requirements and operating conditions.

## Industries

- 🏭 Heavy Industry and Engineering
- 🏭 Metals and Mining _(under Heavy Industry and Engineering)_

## Links

- [linkedin](https://linkedin.com/company/reel)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idS4ScnrTt/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791775871821)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS4ScnrTt/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791775872116)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #e2001a | accent |
| Temptress | #430008 | dark |
| Mercury | #e5e5e5 | light |

## Fonts

- var(--font-inter) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS4ScnrTt/w/1128/h/191/idypn56FU7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791775871960)

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_Source: <https://brandfetch.com/reel-alu.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._