# Reliance Financial Partners

- **Website:** <https://reliance-fp.com>
- **Primary alias:** `reliance-fp.com`

## Description

Reliance Financial Partners is a Texas-based financial advisory team focused on helping people approaching or living in retirement make confident decisions and enjoy the life they have worked toward. The firm develops purpose-driven retirement plans designed around clients’ goals, circumstances, and concerns, with an emphasis on clear, easy-to-understand strategies. Its planning addresses key areas including investments, retirement income, taxes, health care, and legacy considerations. Through its Plan on Purpose process, Reliance helps clients think bigger, live better, and make financial choices with greater confidence, whether retirement is near or already underway. The firm offers opportunities to meet with its team, assess retirement readiness, and explore planning resources such as a retirement planning quiz, risk assessment, and blog. Reliance Financial Partners also provides insurance services. Investment advisory services are offered through Reliance Wealth Management, an SEC-registered investment adviser; the firms state that they do not provide tax or legal advice. The aim is to help clients create a clear financial plan that supports the people and experiences most important to them.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/reliancefinancialpartners)
- [linkedin](https://linkedin.com/company/reliancefinancialpartners)
- [instagram](https://instagram.com/reliance.fp)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idvn2kiCNU/w/617/h/200/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1757711281483)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvn2kiCNU/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790447683230)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #232020 | dark |
| Wild Sand | #f5f5f5 | light |
| Shadow | #837550 | accent |

## Fonts

- Poppins — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvn2kiCNU/w/6663/h/4505/id52PwBXNb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790447686541)

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_Source: <https://brandfetch.com/reliance-fp.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._