Renault Samsung Motors (RSM) is a South Korean automotive company and a subsidiary of the French automaker, Renault. Established in 1994, it was originally known as Samsung Motors and became a joint venture between Renault and Samsung in 2000. The company's headquarters is located in Busan, South Korea.

RSM primarily manufactures and sells passenger cars, with a focus on the midsize sedan segment. The company's main products include the SM5, SM3, and the electric vehicle, the SM3 Z. E.

RSM also offers after-sales services such as vehicle servicing, maintenance, and parts supply. On a global scale, RSM exports its vehicles to various countries including Europe, the Middle East, and North America. The company has made notable partnerships with global brands such as Nissan and Dacia, which allow for shared platforms and technological advancements.

RSM's joint venture with Nissan includes the production of Nissan's Rogue SUV in its Busan plant. In terms of market position, RSM has faced fierce competition from other automakers in the South Korean market. However, it has managed to establish a considerable presence and is one of the top domestic automobile manufacturers in the country.

RSM's focus on producing fuel-efficient and environmentally-friendly vehicles aligns with market trends and consumer demands. Over the years, RSM has undergone several significant changes. In 2000, Renault acquired a majority stake in Samsung Motors, leading to the formation of Renault Samsung Motors.

Since then, the company has actively expanded its product lineup and improved its brand reputation. In recent years, RSM has introduced electric vehicles to cater to the growing demand for eco-friendly transportation options. As of the latest update, RSM continues to strive for growth and innovation.

The company remains committed to developing electric and hybrid vehicles, aiming to strengthen its position in the global market. RSM also focuses on enhancing its after-sales services and customer experience to maintain its competitiveness. With ongoing investments in research and development, the company aims to solidify its position as a leading automobile manufacturer in South Korea and beyond