Headquartered in Richmond, Virginia, RAC (formerly Rent-A-Center) is a leading rent-to-own company in the United States. The company was founded in 1986 by Mark E. Speese, who started with a single store in Wichita, Kansas.

Since its inception, RAC has grown rapidly and currently operates over 2,600 stores across 50 states, Puerto Rico, and Mexico. RAC offers a wide range of products and services to its customers. The company primarily focuses on rent-to-own agreements, allowing customers to rent various products such as furniture, appliances, electronics, and more, with the option to purchase them at a later stage.

RAC targets customers who may not have the means to purchase these items outright or prefer the flexibility of renting. RAC's global operations mainly revolve around its presence in the United States. However, the company expanded into Mexico in 1993, where it operates over 350 stores.

Additionally, RAC has formed alliances with various global brands, including Best Buy, Samsung, LG, and others, to offer a wider variety of products and enhance its market position. In terms of market position, RAC remains one of the largest rent-to-own companies globally. Its strong presence and extensive store network provide a competitive advantage over its rivals.

The company faces competition from other rent-to-own firms like Aaron's, as well as traditional retail and e-commerce players. Over the years, RAC has faced various challenges and undergone notable changes in its strategy. In 2018, the company rebranded itself as RAC to reflect its transformation into a more customer-centric and technology-driven business.

This included the launch of RAC's e-commerce platform, allowing customers to browse and purchase products online. As of now, RAC continues to expand its footprint and adapt to evolving customer preferences. The latest updates suggest that the company is leveraging data analytics and artificial intelligence to gain insights into customer behavior and streamline operations.

RAC remains committed to providing convenient and affordable rental solutions to its customers. In conclusion, RAC is a prominent rent-to-own company headquartered in the United States. With a vast store network and diversified product offerings, the company has established a strong market presence domestically and internationally.

Despite challenges and changes in its strategy, RAC continues to evolve and adapt, leveraging technology to cater to the changing needs of its customers