# Reserve

- **Website:** <https://reserve.org>
- **Primary alias:** `reserve.org`
- **Other aliases:** `RSR`
- **Verified:** yes
- **Founded:** 2017
- **Employees:** 11+
- **Location:** Oakland, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Tío Reserve is a renowned cryptocurrency brand that aims to revolutionize the concept of money by providing asset-backed currencies. Unlike traditional currencies prone to inflation or volatile cryptocurrencies like Bitcoin, Tío Reserve adopts a unique approach. They bundle various assets such as stocks, bonds, gold, and real estate into an index and utilize it as a form of currency. The project originated in Oakland, CA, with a team of forward-thinking individuals who sought to address real-world issues using cryptocurrency. While the Reserve ecosystem comprises centralized companies, the Reserve protocol itself is highly decentralized. Notably, anyone can create an RToken, and the ecosystem companies have no control over the RTokens created. With around 50,000 individuals already holding the Reserve Rights governance token, Tío Reserve offers a reliable and secure platform for transacting with asset-backed currencies. The brand boasts a network of core companies, including ABC Labs, Mobilecoin, Best Friend Finance, and Confusion Capital, reinforcing their commitment to innovation and value storage. Discover the asset-backed currency revolution with Tío Reserve, where money becomes a means to enable financial stability and positive change in the world.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/c/Reserveorg)
- [github](https://github.com/reserve-protocol)
- [twitter](https://twitter.com/reserveprotocol)
- [instagram](https://instagram.com/holareserve)
- [linkedin](https://linkedin.com/company/reserveprotocol)
- [facebook](https://facebook.com/reserveprotocol)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idhPC8OOH8/w/820/h/174/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1750100393637)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhPC8OOH8/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1768403723111)
- crypto-logo-rsr-png — PNG — [download](https://cdn.brandfetch.io/idhPC8OOH8/w/200/h/200/theme/dark/idy0X0fwpy.png?c=1bxid64Mup7aczewSAYMX&t=1768403724719)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Whisper | #f6f5f9 | light |
| Cobalt | #0151af | accent |

## Fonts

- TWKLausanne — asset _(custom)_
- Px-Grotesk — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhPC8OOH8/w/1500/h/500/idXxuGuiNi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1758861441065)

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_Source: <https://brandfetch.com/reserve.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._