REthink Development is a dynamic brand based in Culver City, CA, with offices in Los Angeles and Santa Barbara. They are known for their innovative approach to development projects that take into account the unique context of each location. Their projects are influenced by factors such as the natural environment, historical and cultural context, as well as economic conditions and market trends.

This contextual development approach sets them apart and allows them to excel in challenging neighborhoods and difficult sites. One of the key aspects of REthink's approach is involving the community in defining the final product. They prioritize sustainable buildings that perform well economically, integrating ownership perspective with contextual design.

With a deep understanding of green building practices, their team is at the forefront of the industry, promoting the benefits of environmentally friendly construction. The team at REthink Development is supported by experienced advisors with a strong background in real estate and finance. Their expertise has enabled them to develop, own, and consult on significant projects throughout Southern California.

Leading the way at REthink Development is Greg Reitz, whose achievements include groundbreaking projects in Santa Barbara and Hollywood. As a LEED Accredited Professional and former Green Building Advisor for Santa Monica, Reitz has played a vital role in promoting green building practices across the state. Another key figure at REthink Development is Steve Edwards, a dedicated entrepreneur focused on sustainable and innovative development.

He bridges the gap between traditional real estate practices and the future of green and technology-driven development. Edwards spearheads the financial aspects of green building and renewable energy, providing frameworks and tools to maximize the potential of building owners and operators. REthink Development is committed to creating a positive impact on both the environment and the bottom line.

With a strong emphasis on sustainable practices, they are reshaping the way people live, work, and interact with the built environment