# Rethink Veterinary Solutions

- **Website:** <https://rethinkveterinarysolutions.com>
- **Primary alias:** `rethinkveterinarysolutions.com`
- **Founded:** 2012
- **Employees:** 2+
- **Location:** Laguna Beach, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Rethink Veterinary Solutions, established in 2012 by Brian Macrae, is a brand that offers innovative solutions to veterinary practices. Frustrated by the implementation failures of wellness plans, Brian set out to revolutionize the industry. Recognizing that 30% of clients were on the verge of leaving and visits were at an all-time low, he decided to provide an alternative. Unlike other practices, 95% of which failed to replicate the success of Banfield, Rethink Veterinary Solutions adopted a different approach. By implementing membership plans, Rethink Veterinary Solutions helped practices improve client retention and increase revenue. Their pilot practice, Foothill Animal Hospital in Foothill Ranch, CA, is still a client to this day. With a focus on fostering relationships with their clients, Rethink Veterinary Solutions values partnerships and ensures that the results their clients desire are reflected in what they pay. Having worked with prestigious organizations such as AAHA and The Southern California Veterinary Medical Association, Rethink Veterinary Solutions remains committed to innovation and equipping practices with cutting-edge technology and ideas. Stay updated with their latest news on their website.

## Industries

- 🐶 Pets and Animals _(under Pets and Animals)_
- 🐶 Pets and Animals

## Links

- [facebook](https://facebook.com/RethinkVeterinarySolutions)
- [linkedin](https://linkedin.com/company/rethink-veterinary-solutions)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxcyndh_9/w/165/h/150/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778187552914)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxcyndh_9/w/288/h/288/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778187553012)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Heliotrope | #a25df4 | accent |
| Thunder | #231f20 | dark |
| Burnt Sienna | #ef6b51 | light |

## Fonts

- Plus Jakarta Sans — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxcyndh_9/w/1920/h/1278/idWHLEPhQ3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778187553568)

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_Source: <https://brandfetch.com/rethinkveterinarysolutions.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._