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Revlon

@revlon.com

Makeup, nail color, hair color, and beauty tools for women and men.

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Description

Revlon is a well-known cosmetics company based in the United States. Founded in 1932, Revlon has established itself as a prominent brand in the beauty industry. The company's headquarters is located in New York City.


Revlon primarily offers a range of beauty and personal care products, including cosmetics, skin care, fragrance, hair care, and beauty tools. Some of their popular products include foundations, lipsticks, mascaras, fragrances, and hair dyes. The company focuses on creating high-quality products that cater to diverse consumer needs.


On a global scale, Revlon operates in various markets around the world. It has a presence in over 100 countries and markets its products through a combination of direct sales teams, distributors, and retailers. The company has expanded its reach through acquisitions and partnerships with local brands and retailers in different regions.


Noteworthy subsidiaries of Revlon include Elizabeth Arden, Almay, and Cutex. In terms of market position, Revlon is a significant player in the cosmetics industry. It competes with other major beauty brands such as L'Oreal, Estรฉe Lauder, and Procter & Gamble.


Revlon holds a substantial market share and has a strong brand recognition globally. However, it faces tough competition from these industry giants. Revlon has undergone several significant events and changes in its history.


In 2016, the company acquired Elizabeth Arden, a well-known skincare and beauty brand. This strategic move helped to expand Revlon's portfolio and strengthen its position in the market. Additionally, in recent years, Revlon has focused on revamping its product lineup and marketing strategies to appeal to a wider consumer base.


As of the latest available information, Revlon continues to innovate and adapt to changing consumer trends. The company has been introducing new product lines and expanding its presence in emerging markets. However, due to the rapidly evolving nature of the beauty industry, it is important to stay updated with the latest news and developments concerning Revlon's current status

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Company Type

Public Company

Company Size

1001-5000

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