Reynolds and Reynolds is a prominent American company that specializes in providing automotive retailing software and services. Founded in 1866 by Lucius Reynolds and James Reynolds, the company initially operated as a printing and stationery firm in Dayton, Ohio. However, after recognizing the potential for growth in the emerging automotive industry, the brothers shifted their focus to supplying documents and forms for car dealerships.

Headquartered in Dayton, Ohio, Reynolds and Reynolds has expanded its scope over the years and now offers a wide array of products and services tailored towards the automotive retailing sector. Their main products include dealership management systems, which assist with various operations such as accounting, inventory management, and customer relationship management. Additionally, the company offers software solutions for digital marketing and customer retention, as well as document services like finance and insurance forms.

With a global presence, Reynolds and Reynolds has established numerous subsidiaries, joint ventures, and partnerships to expand its reach and expertise. Notably, they have partnered with prominent technology companies such as Microsoft to develop innovative solutions for the automotive industry. Additionally, the company has acquired various companies to strengthen its product offerings and expand into new markets.

In terms of market position, Reynolds and Reynolds is considered a leader in the automotive retailing software industry. The company has a significant presence in North America and serves thousands of dealerships worldwide. Their robust product portfolio and strong customer base have contributed to maintaining a competitive stance against rivals such as CDK Global and Dealertrack.

Over the years, Reynolds and Reynolds has witnessed several milestones and developments. In recent years, the company has focused on enhancing its software offerings and expanding into the realm of digital marketing to meet changing customer demands. These strategic initiatives have helped drive growth and cement its position as a trusted partner for automotive retailers.

As of the latest information, Reynolds and Reynolds continues to be a leading provider of automotive retailing software and services, leveraging technology and innovation to meet the evolving needs of the industry. They remain committed to supporting the success of their customers and driving efficiency in automotive retail operations