@ribbonfarm.com
constructions in magical thinking
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Ribbonfarm is a brand that embodies a unique attitude called Worldly, Yet Carefree (WYC). This attitude captures a time when the world felt complex but manageable, and our technological agency seemed to be growing. In this era, shows like Seinfeld and The Simpsons exemplified WYC humor, which was both aware of the world's troubles and confident in the collective human response to them.
However, after 2000, a new type of humor called cringe comedy emerged, marked by obliviousness and escapism. Cringe humor gradually replaced the WYC style, except for a few exceptions like The Big Bang Theory. Cringe comedy has no Straight Men, only embarrassing protagonists striving towards myopic goals.
This shift in comedy reflects a world where paying attention to its troubles and feeling untroubled are mutually exclusive. Ribbonfarm suggests that this cultural cycle may swing back towards the WYC attitude, which allows for enjoying life, being rationally invested in the world's fate, and finding laughs without escaping from reality. Ribbonfarm believes that WYC may be the ideal attitude for most people to adopt
Company Type
Privately Held
Company Size
2-10
Year Founded
2010
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