# Rich Ford

- **Website:** <https://rich-ford.com>
- **Primary alias:** `rich-ford.com`
- **Founded:** 1961
- **Employees:** 201+
- **Location:** Albuquerque, New Mexico, United States
- **Company kind:** PRIVATELY HELD

## Description

Rich Ford is an automotive dealership serving Albuquerque and surrounding communities since 1961. The dealership offers a broad selection of new Ford vehicles, including cars, SUVs, trucks, vans, and electric models such as the F-150 Lightning, Mustang Mach-E, and E-Transit. Shoppers can also browse pre-owned vehicles from Ford and other manufacturers, as well as certified pre-owned options, used work trucks, and vehicles under $20,000. Rich Ford supports different buying needs with online inventory searches, custom factory orders, trade-in valuations, vehicle financing, credit applications, payment calculators, and lease specials. Its commercial offerings include new and used work vehicles, cargo vans, cab-chassis models, and pickups, with business solutions for organizations of different sizes. The dealership also provides maintenance and repair services, including online scheduling, mobile service, Ford pickup and delivery, recall checks, and service for brakes, tires, oil, and batteries. Customers can purchase Ford parts and accessories online and explore Ford Protect plans. Additional programs include vehicle rentals and appreciation offers for first responders, college buyers, and military members.

## Industries

- 🏎 Automotive Industry _(under Vehicles)_
- 🏎 Vehicles

## Links

- [facebook](https://facebook.com/RichFordAlb)
- [instagram](https://instagram.com/richfordabq)
- [linkedin](https://linkedin.com/company/rich-ford-sales)
- [twitter](https://twitter.com/RichFordABQ)
- [youtube](https://youtube.com/user/RichFordSalesABQ)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9uv8q_Dq/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792085259162)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9uv8q_Dq/w/2472/h/735/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792085259013)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sea Green | #2e7d32 | dark |
| Havelock Blue | #4f90d1 | light |
| Fun Blue | #1665ac | accent |

## Fonts

- Ford Antenna — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9uv8q_Dq/w/1500/h/500/id-JvJIDOQ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792085259368)

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_Source: <https://brandfetch.com/rich-ford.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._