# Alto

- **Website:** <https://ridealto.com>
- **Primary alias:** `ridealto.com`
- **Founded:** 2018
- **Employees:** 51+
- **Location:** Dallas, Texas, United States
- **Company kind:** PRIVATELY HELD

## Description

Alto is a rideshare company offering a more consistent, safety-focused alternative to conventional ride-hailing. Its service combines professional W-2 employee drivers with all-electric luxury SUVs, real-time safety monitoring, and thoughtful passenger amenities. Vehicles are cleaned and inspected between rides, and may include curated music, bottled water, and phone chargers. Alto drivers are background-checked, trained, and coached, with hourly pay, benefits, and opportunities for career development.

Passengers can ride through the Alto app and, in Los Angeles, Miami, and San Francisco, book Alto vehicles and drivers on Uber through Uber Black, Uber XL, and UberTeen. Alto also offers memberships, gift cards, and ride passes, with services available in several US markets, including Los Angeles, Dallas, Houston, Miami, and San Francisco.

Behind the passenger experience, Alto operates an integrated electric fleet and manages depots for charging, maintenance, and vehicle staging. The company also develops fleet-management technology for vehicle positioning, demand forecasting, driver-trip matching, and scheduling. Its infrastructure and operating systems are designed to support the future growth of electric and autonomous rideshare.

## Industries

- ✈️ Transportation and Excursions _(under Travel and Tourism)_
- ✈️ Travel and Tourism

## Links

- [facebook](https://facebook.com/ridealto)
- [instagram](https://instagram.com/ridealto)
- [linkedin](https://linkedin.com/company/ridealto)
- [twitter](https://twitter.com/ridealto)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1fWk7fMP/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1792093133854)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id1fWk7fMP/w/820/h/186/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792093133721)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Catalina Blue | #0d3b7c | dark |
| Swirl | #d7d2c7 | light |
| Tussock | #bc833e | accent |

## Fonts

- OptimaLTPro-Roman — asset _(custom)_
- PxGroteskRegular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1fWk7fMP/w/1500/h/500/idbfpMR6Vn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792093134056)

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_Source: <https://brandfetch.com/ridealto.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._