RideEasy is a brand that is dedicated to enhancing the snowboarding experience. Based in Niseko, Japan, Ride Easy Limited understands the challenges faced by snowboarders on outdated chairlifts. The idea for RideEasy was born out of the frustration of multiple lifts and the resulting discomfort.

Imagine, three lifts to the summit, each taking 6-7 minutes, with no footrests. Your front leg becomes numb and sore by the time you reach the top. That's where RideEasy comes in.

What started as a simple bungee cord and hook has evolved into a complete solution - a portable snowboard footrest. This footrest not only allows you to ride higher and for longer but is also durable, lightweight, and portable. RideEasy has a vision of improving all aspects of the snowboarding experience.

Their focus extends beyond lift assist to areas such as ride technique, backcountry trekking, and safety. If you have any ideas on how to enhance your snowboarding experience, RideEasy encourages you to share them. You can contact them via email or social media.

Additionally, if you're passionate about snowboarding and have expertise in marketing, growth hacking, sales, or distribution, RideEasy is expanding and would love to hear from you. Join them in shaping the future of snowboarding