# NORU

- **Website:** <https://ridenoru.com>
- **Primary alias:** `ridenoru.com`

## Description

NORU is a motorcycle apparel brand inspired by Japan’s culture of careful refinement. Its name comes from the Japanese word meaning “to ride,” reflecting a focus on gear for people who ride motorcycles. Founded by lifelong motorcycle enthusiasts, NORU presents itself as a performance-oriented option with apparel designed to be affordable.

The brand’s range covers riding jackets and pants, gloves, boots, riding shoes, suits, base layers, casual wear, and protective equipment. Featured products include the Kaneda Leather Jacket, Spanner Jacket, and Women’s Josei Mesh Jacket, alongside JMX Vented Jersey and Pants, Sugo Knuckle Armor Gloves, and Mamoru Pivoting Knee/Shin Guards. Product listings include regular and reduced prices, and the site highlights clearance offers with free shipping on clearance orders.

Customers can browse the collection online, find a dealer, and access information about shipping, returns, product registration, and warranty policies. NORU’s website is operated by Helmet House, which provides company contact details and resources for orders, returns, and dealer inquiries.

## Industries

- 🏎 Vehicles
- 🏎 Motorcycles _(under Vehicles)_
- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/ridenoru)
- [facebook](https://facebook.com/RideNoru)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id2Au5ZNJ1/w/820/h/492/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790727438099)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2Au5ZNJ1/w/638/h/638/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790727438353)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red Berry | #990000 | accent |
| Lochinvar | #2e9393 | dark |
| Alto | #dfdfdf | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Helvetica Neue — asset _(custom)_

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_Source: <https://brandfetch.com/ridenoru.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._