Bay Area Ridge Trail is a brand dedicated to planning, promoting, and sustaining a connected hiking, cycling, and equestrian trail on the ridgelines around San Francisco Bay. Their mission is to link people, parks, and open space for today and future generations. The idea for the trail was inspired by park visionary William Penn Mott, Jr., who envisioned uniting the ridges encircling the Bay Area into one continuous park with a 550-mile Ridge Trail.

The Bay Area Ridge Trail Council was formed in 1987 with the help of the Greenbelt Alliance, the Golden Gate National Recreation Area, the National Park Service, and citizen advocates. Since then, they have made significant progress, with over 400 miles of the trail open for exploration, 80% of which is accessible to bikes and horses. The trail is continuously expanding, with efforts to create true thru-hike opportunities.

The brand also offers trail maps, trip planning tools, and curated trail adventures. With their dedicated staff and volunteers, Bay Area Ridge Trail is committed to preserving and enhancing the outdoor experience in the Bay Area