Rights & Brands | Stockholm is a 360 licensing and publishing agency that brings Scandinavian rights and brands in the fields of art, design, and literature to a global audience. With a strong background in literature, art, and design, we utilize all aspects of character representation and branding, from literary rights and PR to licensing. Representing iconic Scandinavian brands, artists, and authors, Rights & Brands is the worldwide master agent for Moomin Characters and works with renowned names such as Stig Lindberg, Carl Larsson-gården Sundborn, Astrid Lindgren & Ilon Wikland, Mauri Kunnas, The Beatles, The Smurfs, Tove Jansson, Sofie Sarenbrant, and more.

With a network of over 30 sub-agents and 800 clients, Rights & Brands is ranked #1 in Europe and #18 worldwide among licensing agencies. We have developed collaborations and brand extensions with leading brands such as H&M, Uniqlo, Granit, Happy Socks, Fiskars, Rovio, Frever, Bvlgari, and Finnair. Headquartered in Stockholm, with branches in Helsinki, Oslo, Hong Kong, London, and Tokyo, Rights & Brands has a strong global presence.

Since its establishment in 2016, the agency has achieved an impressive yearly turnover of 270M SEK. If you're interested in working with Rights & Brands, we encourage you to get in touch with us. Contact us today to explore licensing and rights opportunities