@rinascente.it
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About
Description
Rinascente is an iconic Italian brand that has been a beacon of elegance and style since 1865. With nine prestigious stores situated in grand historical buildings in the heart of major cities, Rinascente goes beyond being just a retailer, it serves as a reference point for the city and high-end shopping. This brand’s roots in innovation can be traced back to its founder, Ferdinando Bocconi, who brought radical changes to the fashion industry.
Rinascente set new standards by utilizing electric lights to illuminate their storefronts in Milan and introducing the concept of fixed pricing for garments. Over the years, Rinascente has been a patron of Italian talent, promoting design, art, and the Made in Italy campaign. It has been home to renowned artists like Giò Ponti, Max Huber, Marcello Dudovich, Giorgio Armani, Missoni, and Pierre Cardin.
Rinascente continuously anticipates and adopts global trends, such as being the first to introduce refrigerators in Italy at competitive prices and showcasing the revolutionary miniskirt by designer Mary Quant in 1965. As a symbol of its commitment to design, Rinascente launched the "Compasso d’Oro," the most prestigious award for industrial design in 1954. With a legacy of fostering innovation and Italian creativity, Rinascente is not just a retail store but a cultural icon that continues to shape the fashion and design world
Company Type
Privately Held
Company Size
1001-5000
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