@ringieraxelspringer.hu
Ringier Axel Springer Hungary is a publishing company and publishes tabloids and magazines, and digital media solutions.
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Ringier Hungary is a leading media company that offers a wide range of products and services. With a strong focus on diversity and inclusion, they are committed to increasing the visibility and expertise of women in the media. As part of the international EqualVoice initiative, Ringier Hungary joined in March 2023 to address the existing asymmetry in the representation of women's voices in the media.
They have developed a semantic algorithm-based software that analyzes the quantitative and qualitative mentions of women and men in online and print media content, including text, images, and videos. This analysis is measured by the EqualVoice factor, which has been validated by the Swiss Federal Institute of Technology (ETH Zurich). Ringier Hungary's brands, including Blikk.
hu, Kiskegyed. hu, Glamour. hu, EgészségKalauz.
hu, and Noizz. hu, have started implementing this software to track and improve the gender balance in their content. By actively challenging stereotypes and promoting equal opportunities, Ringier Hungary aims to contribute to a more inclusive and diverse media landscape
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