株式会社Root is a brand that focuses on primary industry DX (Digital Transformation) business. Led by Keisuke Kishi, the company operates with a single representative and carries out all aspects of work, from on-site agricultural hunting operations to system development and research, without outsourcing. The brand has five key focuses: joyful farming experiences, the creation of a new agricultural market through content and software development, making vegetables, animals, and insects the main protagonists of the enjoyment rather than forcing hard work on individuals, realizing a system that lightens the burden of fieldwork, and embracing a spirit of playfulness by taking action first.

Root Farm, a smart farming experience facility, was launched in 2018. The company has partnered with Kirin Holdings and Zero One Booster, and has developed various apps, including the AR farming assistance app Agri-AR. Root has been recognized and awarded for its innovative contributions in the field of agriculture and rural technology.

The company's headquarters is located in Minamiashibetsu, Kanagawa Prefecture