# Roots First Financial - **Website:** - **Primary alias:** `rootsfirstfinancial.com` ## Description Roots First Financial is a financial planning and wealth management firm based in Highlands Ranch, Colorado. Founded by Matt Johnson, a CPA and National Social Security Advisor, the firm helps clients build a considered financial foundation for retirement through personalized guidance, clear communication, and education. Its approach is designed to be professional without feeling aggressive or overwhelming, whether clients are beginning retirement planning or seeking a second opinion. The firm’s comprehensive planning addresses retirement income, investments, tax mitigation, healthcare, and legacy or estate considerations. Roots First Financial also helps clients understand Social Security claiming options and make informed decisions about benefits. Its Social Security Education Center provides courses and educational resources to help Americans feel more confident about their choices. In addition to investment advisory services offered through Roots First Wealth Management, a registered investment advisory firm, Roots First Financial offers insurance planning and insurance sales. The firm encourages prospective clients to start with a conversation about their goals and concerns. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_q84tdQu/w/820/h/206/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790446472989) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Pacific Blue | #00a7c7 | accent | | Eden | #14495b | dark | | Marzipan | #f8d69e | light | ## Fonts - proxima-nova — asset _(custom)_ - Helvetica Neue — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._