# Roots of Change

- **Website:** <https://rootsofchange.org>
- **Primary alias:** `rootsofchange.org`

## Description

Roots of Change is a brand that aims to create a sustainable and equitable future for food and farming. Through their podcast, Flipping the Table, they engage in open and honest conversations with individuals from various sectors, including business, nonprofit, academia, and government, who are at the forefront of shaping the future. Their goal is to inform both existing and new allies about the challenges and opportunities in the food industry. Roots of Change is committed to bringing diverse Californians together to advocate for a food system that is healthy, safe, profitable, affordable, and fair. They work on various projects and initiatives, such as Achieving Resilient Communities (ARC), the transformation of California's local meat systems, the Food & Farm Resilience Coalition (AB-125), and the promotion of healthy soils. They also address important issues like health equity, racial justice, and animal welfare. By supporting Roots of Change through donations and subscriptions, individuals can contribute to building a more sustainable and just food system for all.

## Industries

- 📊 Business and Consumer Services
- 🏭 Heavy Industry and Engineering
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_
- 📊 Business Services _(under Business and Consumer Services)_
- 💰 Finance

## Links

- [youtube](https://youtube.com/user/RootsOfChangeNetwork)
- [twitter](https://twitter.com/RootsofChange)
- [instagram](https://instagram.com/carootsofchange)
- [linkedin](https://linkedin.com/company/roots-of-chage)
- [facebook](https://facebook.com/rootsofchange)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idC5RiPXxR/w/1280/h/259/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1768202072293)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idC5RiPXxR/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1768202072376)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tango | #ed6923 | accent |
| Cod Gray | #0f0f0f | dark |
| Cherokee | #fdd79a | light |

## Fonts

- ff-meta-web-pro — asset _(custom)_
- serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idC5RiPXxR/w/1500/h/500/idBvWG3_nK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1768202072560)

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_Source: <https://brandfetch.com/rootsofchange.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._