# Roots & Wings Merino

- **Website:** <https://rootswings.com>
- **Primary alias:** `rootswings.com`
- **Founded:** 2014
- **Employees:** 2+
- **Location:** Tauranga, Bay of Plenty, New Zealand
- **Company kind:** SELF OWNED

## Description

Introducing Roots & Wings Merino, a brand dedicated to providing the best clothing for newborns and young children. With a focus on the vital first weeks of life, the brand understands the importance of correct clothing for newborns. Renowned maternity consultant and best-selling author Kathy Fray shares her wealth of knowledge on why newborns need specialized clothing in those crucial early days. Kathy, along with Roots & Wings founder Stine Smith, has created the Day-1 Heirloom Layette, a merino garment designed to give newborns the best possible start. With decades of experience as an on-call midwife, Kathy has witnessed firsthand the need for proper newborn clothing. The brand offers a wide range of products, including bodysuits, jumpsuits, blankets, accessories, and more, all made from the world's best merino. Their garments are not only award-winning but also ethical and sustainable. Shop with confidence, knowing that your purchase supports a brand that values craftsmanship, quality, and the well-being of your little ones. Subscribe today and enjoy 15% off your first purchase. Experience the luxury of Roots & Wings Merino.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [pinterest](https://pinterest.com/@RWmerino)
- [twitter](https://twitter.com/RWmerino)
- [instagram](https://instagram.com/rootswingsmerino)
- [linkedin](https://linkedin.com/company/roots-)
- [facebook](https://facebook.com/rootswingsmerino)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idny-0w9_c/w/100/h/49/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779289304602)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idny-0w9_c/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779289304754)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chicago | #5d5c57 | accent |
| Flint | #6f665f | dark |
| White | #ffffff | light |

## Fonts

- Oswald — asset _(google)_
- BrandonGrotesqueLight — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idny-0w9_c/w/1500/h/500/id1H3Uthy9.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779289304942)

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_Source: <https://brandfetch.com/rootswings.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._